Our Story
According to the State of New York, Alex Crane started on Feb 6th, 2016.
But we’d say Alex Crane started on a sand dune. Alex was listening to the waves, drawing, and sketched a diamond around his name. We call that the beginning. Or maybe it started much earlier, like when he inherited a sewing machine from his grandma. Or maybe in Bolinas. Or at the Rhode Island School of Design. Or maybe at Jack Spade.
Here’s what’s certain: In 2016, Alex made samples and went to a trade show in Manhattan. And then, thanks to the internet and some truly amazing folks, we started to grow.
Design Philosophy
We design clothes that feel good now—and years from now. Our recipe’s simple: start with the classics, keep only what matters, and remake them with better fabrics, better fits, and a breath of fresh air. The result? Pieces you’ll reach for again and again.
Sustainability
This might come as a surprise, but most clothes are made from plastic. Our clothes are made from 100% natural, renewable materials—and that makes us pretty rare. Learn more about our sustainability efforts and what sets us apart.