Alex (the human) started Alex Crane in his apartment in Brooklyn in 2017. Today he's still designing every collection, getting lost in fabrics in colors.

Alex grew up in San Francisco, where the boundaries between nature and city are real thin. It's the San Francisco of Kerouac and Steinbeck. Old men catching crabs in the Pacific, wild hippy-bums with grand theories about the universe, cheap burritos, exotic tea. At least that's how it felt.

We still live in that old, paradoxical San Francisco, equal parts city and wilderness, sharp and nuts, idealistic and old-fashioned. It's no coincidence that our team is made up of Californians-in-New-York.